Monday, July 6, 2009

What I've learned from Bejeweled Blitz

I've become addicted to the Pop Cap Game Bejeweled Blitz - a one minute speed round version of their popular Bejeweled series of games available on Facebook. After a particularly hairy day at work I settled in to chill out with some Bejeweled and get my mojo back.

It hit me that there are several lessons to be learned from Bejeweled that apply to life, work and productivity in general. If you've played the game I'm sure you can come up with others.

1. There are no perfect games (outcomes, projects, etc.) , you can always do much better or much worse with the same level of effort. Work to maximize your outcome but cut your losses when you have to.

2. You can't afford to focus all of your attention on one section of the board (or your life), opportunities or challenges come up everywhere, often at the same time.

3. Problems and opportunities often follow patterns, learn to recognize patterns and how they fit together so when the confusion of crises or deadlines hit you can still squeeze in the last few steps to improve your outcome.

4. Don't depend too much on specific pieces, your actions, or forces out of your control can cause them to disapear from the board just when you need them most.

5. Sometimes a timely decision is more important than the best decision.

6. Sometimes a rash decision can ruin your game - or day.

7. You can't afford to focus too closely on the most important pieces, sometimes you'll miss much greater opportunities or problems with the all the other pieces.

8. Realize that patterns operate in multiple dimensions - learn to see them rightside up, upside down, backwards and forwards.

9. Synergy is the key. If you can't get the pieces working for you clearing the board you'll never make the high score.

10. You've got to work with the pieces you've got on the board right now.

11. If you watch the clock you'll never get anything done.

and finally....

12. Learn to walk away and do something else. Too much time focused on the game will make you weak and boring.

Saturday, June 13, 2009

Results











Butts off the grill after 10 plus hours. An hour to rest in an empty cooler and then to the forks, voila! Pulled pork! Tasty!

We're Smokin'

Found a great deal on Boston Butts at Winn Dixie - $1.55 /lb. yesterday, so today I slathered them in yellow mustard, massaged them in rub and plopped them on the smoker.

The enticing flavor of hickory smoke is wafting through the neighborhood as we speak.

I've got a North Carolina style mop sauce ready to start going on around 2pm today and by 5 we'll be pullin' pork.

Have your self a good weekend, I'm off to fix a big glass of Iced Tea.

Sunday, June 7, 2009

Social media as a marketing and PR tool... your ideas please.

How are you blending social media - twitter, flickr, facebook, youtube, blogger to reach your constituents, market your product, promote your brand?

Which tools are best for which demographic groups? How do you integrate multiple tools? How much time per day do you spend with social media?

How do you track your success?

The question has come up at work... if we add a blog, twitter account, facebook group, youtube channel - will anyone use it? Specifically, will anyone we want to reach use it?

I've noticed since I started following a few people on Twitter all of a sudden several people started following me... if they expect me to be interesting or funny or very active with posting they'll probably be disapointed. So I know we can get followers but as a communication tool for a targeted market just how effective will it be?
In addition to work, I also provide web / technology support for my church. Here the same questions come up.... how effective can we be using social marketing to reach current and potential members?

Is the reward going to be work the effort?

Thursday, June 4, 2009

Back Again Kinda

Decided I couldn't leave blogging behind. Tried blogging for a year or so about the small/medium business market for IBM/Lotus products at lotussmb.com.

Closed that blog because
1) No longer working for a small/medium business - now working as IT Director for county government.

2) No longer working with IBM/Lotus products and I don't see that changing in the near future.

Why am I back? A couple of reasons. To keep up with friends and occasionally post about life, technology, music, culture, fun, travel and maybe occasionally work.

I'm also using this site as a test bed for linking social media into a coherent whole for marketing and public relations. Partly because I'm just interested, partly because the issue has come up at work, partly because I'm part of the web/communications committee for church.